A recording of our Edinburgh Fringe PR workshop on March 24th, 2025.

With more than 3,000 shows descending on the festival, it’s a challenge to get noticed. But there are some clever things you can do (and not do) to give your show the best chance at cutting through the noise.

Zoë Paskett, an arts journalist and creator of LMAOnaise comedy newsletter who has received every kind of approach, and Lily Marriott, a publicist with over 10 years of experience and the founder of Lily Marriott PR, teamed up to offer an online workshop on how to best sell your show to the press.

The workshop covered:

1. An overview of the media landscape

2. Different kinds of opportunities and how to make use of them

3. How to prepare your information and what you’re offering (press releases & unique angles)

4. Pitching yourself and your show to the media (dos, don'ts & an email checklist)

5. An Edinburgh Fringe timeline (April to August)

The original workshop included a live Q&A, but this has not been included in the recording to protect the privacy of participants.